who- 18-28 informed, educated males
why-PIES
How are the audiences targeted?
Uses and gratifications
Audience pleasures
Personal identification= if your parents divorced and a show talks about divorce you identify with it
Information=social media, newspaper, TV
Entertainment= music, shows, on all the time
Social interaction= you can talk about it the next day
Audience
-an audience is a collection of people who read or consume any media text
- fragmented audience= the division of audiences into smaller groups due to the variety of media outlets.
-industries use adverts to make money
Types of audience
- mass audience- those who consume mainstream or popular texts such as soaps or sitcoms
- nice audience- much smaller but very influential. small, select groups of people with a very unique interest
-audience can be divided by social class
pyschographic
aspirers= seek status, materialistic
main streamers= seek security, domestic, conventional
succeders= seek control, strong jobs, confidence
resigned= seeks survival, rigid and authorization values
explorers= seeks discovery, energy, individualism
strugglers= seeks escape, alienated, disorganized
reformers= seeks enlightenment, freedom of restrictions and personal growth
demographic profiling
A- higher management
B- middle management
C1- office supervisors
C2-skilled manual workers
D-semi skilled
E- unemployed, students, pensioners, casual workers
When you look at a media task ask yourself....
1) which category of audience following media target?
2) how do they target them and why do they use/ enjoy them?
what affects they way in which an audience responds to a media text....
Audience response= cultural experience, age, ethnicity, gender, situated culture, historical competence
Stuart hall: reception theory
dominant-believes it straight away
oranges are great---------intended message---------------------------negotiated- ask questions,mixed feelings
oppositional- doesn't agree at all
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